Co-founder of the brand about L'aroush.

Arua Suyendykova, co-founder of the jewelry brand L'aroush.

I have never lived in Astana for a long time, but for almost 10 years now I have often been visiting. It is here that my parents live, with whom I like to visit.

L'aroush jewelry is a jewelry brand. At some point, we realized that there is no national-style jewelry on the market that easily fits into everyday looks.  There are no products that look modern and fresh.  And so, our brand was born, which combines it all!

Our clients are our biggest inspiration.  They are all different, but they are united by a love of beauty and the ability to present themselves and stand out.

I hope that in this way we make the city more beautiful by adorning the women of the capital with our earrings, rings and bracelets. We have a very fast and responsive service, our staff can help you find the perfect gift.  We can deliver it in a matter of minutes, which makes life easier for residents of the city.

Social networks and word of mouth help to develop the project - many people come by recommendation.

My advice for urban entrepreneurs: set big goals for yourself - more global and bigger than just making money. And achieve them while enjoying the process!